Entries from August 2009

August 28, 2009

Ten Reasons Why Mobile Advertising Has Not Reached Its Potential

Reason #8 The “It” Girl —

Why don’t we leverage the mobile phone’s full potential to connect people who want and need things at a particular moment with the exact things they want or need at that moment?

August 21, 2009

Ten Reasons Why Mobile Advertising Has Not Reached Its Potential

Reason #9 Old Wine in New Bottles — Putting ““Old Wine in New Bottles” has been a less than effective strategy when it comes to new media, and particularly when it comes to mobile.

August 11, 2009

Ten Reasons Why Mobile Advertising Has Not Reached Its Potential

Reason #10 Read My Lips — Today the overwhelming majority of people with mobile phones use it to communicate with each other. Interactive communication is the most predominant, most consistent, and most active use of the mobile phone today.

Yet, we do not utilize those moments of interactive communication to inform people of products, services and opportunities.

August 4, 2009

Stuck in the Sand

The paradigms for wireless success have been created and destroyed, morphed and changed, tweaked and deconstructed more times, in less elapsed time, than in virtually any other modern industry. Today’s paradigm for wireless success has a good chance of becoming tomorrow’s forgotten business model.